In 2019 our customers averaged 4.4 thousand conversations in Yammer a day. With that kind of volume you need a way to quickly identify high-value conversations with a series of outcomes in mind:
- Understanding your community’s interests.
- Discovering examples of collaboration.
- Identifying the markers of successful posts.
This article will explore how Thread Impact is calculated and expand on common use scenarios.
Where to find it
The Thread Impact Score is featured prominently on the Group Activity Page in tyGraph for Yammer. Feel free to follow along in your reports or trial our tool which you can install from Microsoft AppSource.
As listed above this score is often used for discovering or highlighting successful threads. Before we explain those scenarios also know that the Thread Impact Visual can also be used to rank by the other attributes just by clicking on the column header.
For example, if you are asked for the most liked conversation in "Insider International" simply:
- Search for group name in group filter “insider”
- Select community
- Sort by Likes by clicking on column header
Understanding your community’s interests.
Thread impact is great for understanding the subject of a particular community beyond just the name. By scanning the first 50 characters of top conversations you can identify how users are working, what the major discussions are about, and navigate straight to those conversations to read them naively in Yammer.
In the above example, I can see members were recently using this community for all communications around a Microsoft Event. In this case, they planned transportation, discussed sessions, and shared in the excitement of the event.
Discovering examples of collaboration.
"When did this campaign happen?", "wow, look at the great discussion here!" are common reactions we hear on this page and for good reason. With the thread impact table your team will inevitably come across massive conversations in your network that went unnoticed or had an unrealized scope.
The Thread Impact Score will highlight those conversations you could have missed and give you a chance to celebrate that initiative with your organization.
Identifying markers of successful posts.
Say you’re about to launch a campaign or make an announcement, but you want to be sure you’re crafting the best possible message. You have involved your best Influencers and chosen the best time to post.
The last thing communications teams will do is analyze the top 3-5 most impactful conversations and make a judgement about why they were so effective. By selecting each of these threads in the report you may notice that conversations with a certain topic (aka Hashtag) or documents attached are more effective.
In the below example we can see that many of the top conversations for “Insider International” had documents attached. The third thread has no document or hashtag and had much fewer likes than threads of similar impact ( seen by responses, contributors)
You can hold down the ctl key to multi select threads in the list.
The Thread Impact Score is a great way to discover and highlight those conversations that are driving collaboration in your communities. Using this score you can quickly understand what is popular in your communities and use that to better engage your audience in Yammer.