Overview
To adapt to changes with Yammer file storage and to make room for future signals, we are changing the default MAE Score for the tyGraph for Yammer product.
TABLE OF CONTENTS
Since our 2015 release, tyGraph for Yammer included file activity data for reports and as a component of the tyGraph for Yammer MAE Score. The File View and File Download activity type is collected from an older API, which served our community well after it was used in any public settings. With the recent release of Yammer’s New Look, and the opportunity to store Yammer documents in connected SharePoint sites, we want to ensure the MAE Score remains relevant for modern community management.
In our Dec 2019 release, we allowed users to customize their MAE Score to fit their businesses definition for what actions a user would need to take to be considered engaged. In this coming 2020 release, file views and downloads will be omitted from the default MAE Score. You can re-include these measures at any time. File Views and Downloads will still also be included in the data model.
Benefits
The new tyGraph MAE Score will be more stable because it will not be swayed by content volume or changes in rendering methods. Removing these activities also helps focus the MAE Score to prioritize community members who are making tacit contributions. This new standard will be a better indication of events where the user understood the Yammer content and did more than just render it. Finally, we hope this will help further differentiate Engaged Users from, Lurkers, and Passive Users. Which we will explain further below.
Adoption Journeys
New with this release will be a more distinct separation of user activity for the purpose of expressing our new concept of “User Adoption Journeys.” Many users start out reading content in Yammer, then Accessing Documents, liking conversations, and finally participating in discussions. We hope this further separation will provide clarity to the number of users exhibiting each of the three main behaviors: Passive, Lurking, and Engagement.
Default Activity Categorization
Engagement | Lurking | Passive | |||||||
Messages | Likes | Shares | Topic Mentions | User Mentions | Praises | File Uploads | File Downloads | File Views | Reads |
New & Legacy Options
MAE Score Selection
To facilitate this change, you will notice the MAE Score selection area has file views and downloads unchecked and located in a separate section. You can enable the original counts or unique counts to be added back into the MAE Score at any time.
MAE Score Legacy Toggle – Located on the MAE Score Page. This will re-set your MAE Score to the legacy options. This will allow you to compare what your MAE Score would have been if it were left unchanged. This also applies for measures built on the MAE Score such as, Engaged Members, Engaged Communities, and Engaged Community Members.
Note: (Unique) Measures – (Unique) Views and Downloads aggregate to count one action per user per file. For example if Jane views a picture 5 times and Mark Views the same picture 1 time. File views (unique) would = 2. One for each user for that picture ever. This is seen as a middle ground for companies looking to count users accessing documents without concern for the volume of activity or skew from constant file modification.
