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Why are Page Views different from SharePoint?

As you may know, Microsoft provides out of the box Site Usage data and inline article statistics. These prominent statistics can become top of mind numbers for users, and stakeholders alike. For this reason, it can sometimes come as a shock to see that tyGraph Views and Unique User counts to be much lower or higher than you are used to seeing for our content.


Why is tyGraph Different?


Firewall Restrictions for Application Insights and tyGraph CDN

If the user is connecting from a corporate network, VPN, or DirectAccess, then the logging of their page view could be potentially blocked from writing to Application Insights by your network security tools such as a cloud firewall or reverse proxy.  While the SDKs we use have batching and retries, the telemetry capture can appear to be "bursty" to the endpoints.  Some firewalls can choose to block this outbound traffic or de-prioritize it which can cause telemetry to not be captured.  This can contribute to a significantly lower Page Views for companies with heavy firewall restrictions or large on premises populations, sometimes as much as 80% lower.


Check your firewall (or reverse proxy) blocking rules to see if you are preventing connections to our API, CDN, and Application Insights IP addresses.  Review the network requirements for tyGraph Pages. Even if your firewalls aren't explicitly blocking Application Insights IP addresses, content filtering or content tracking policies may prevent outbound traffic to the endpoint.  For a full list of IPs needed for tyGraph to write to Application Insights please see this Microsoft article. You may need to whitelist all addresses listed in the network requirements within your network to prevent its traffic from being filtered.


We have also seen issues where some cloud firewalls block the JavaScript file loading from the CDN entirely.  When this occurs, the script does not load for that user session and no telemetry will be collected.  If you use a cloud firewall or reverse proxy, we recommend reviewing the network requirements and add https://tygraphpagescdn.azureedge.net to your allowed list in your cloud firewall configuration.


This is the number one cause of discrepancies in page view and unique user counts.


Different Page View Definitions

SharePoint and tyGraph for SharePoint (audit log) count one page view per session. The built-in page view counts in SharePoint, take measures to filter out repetitive requests by the same user.  For example, if you reload your webpage or navigate back to the same page within the same session this will not be counted as a view by the Microsoft Audit tracker.


For details see this article. Microsoft does not count some views citing: "The algorithm used to calculate Site visits is designed to filter out repetitive, continual operations by the same user on the same item (page, document, or news). For example when a user repeatedly refreshes a page, document, or news post." 


In tyGraph Pages, we capture each action the user is taking even within the same session.  This can lead to higher page view counts for some tenants.


Unsupported Browsers in tyGraph Pages

The tyGraph Pages Engine does not capture user activity from the following browsers:

  • Internet Explorer

Page views from unsupported browsers will not be counted.  Refer to tyGraph Pages supported browsers for more details.


Report Latency

Some of our products refresh on a varying time scale. tyGraph Pages collects data in near real time (within 15 minutes) tyGraph for SharePoint refreshes every 24 hours. If you notice a large variation between two reports or between reports and reality then check the refresh dates.


User Selection / Filters

Sometimes in Power BI you can filter out data unintentionally.  Be sure to double check your selection to ensure you haven't filtered out or excluded data.


Low Bandwidth / High Latency connections

The tyGraph Pages Engine script intentionally waits one second after the page is fully loaded before sending telemetry.  On a slow connection, this may cause the script loading to time out or the user could click on a link to visit another page before the current page has finished loading.  This can cause the page view to not be counted.


Perform a Health Check

The tyGraph Pages Site Analytics web part has a Health Check feature that will help you troubleshoot potential connectivity issues.  We recommend testing this with a variety of users and physical locations if you think you are having issues with capturing telemetry.  Just because the Health Check passes in one location doesn't mean it will for a use in another.


Users in Multilingual Settings

Although the aggregated page views are accurate in Pages, you do need to drill into the language-specific pages to display measurements that more closely align with the native SharePoint usage info. Considering this scenario, if each individual language page is tracked separately, and we have EN as one page, while JA is another, then the total in the default tyGraph Pages view is for both, however you can drill down into the individual page metrics.


Installed tyGraph Pages Engine into a single Site Collection App Catalog

If you are installing tyGraph Pages Engine into a single Site Collection App Catalog, only that site collection will record telemetry.  We recommend installing in your tenant's Site Collection App Catalog and make it available to all site. 


Look for errors in your browser's Developer Console

View the developer console and look for errors or warnings mentioning tyGraph.  You can put tyGraph in Debug Mode to show additional information.  You should try this from a number of user accounts with varying non-administrator permissions from different physical locations in your organization.  


Azure Monitor Private Link

If you organization uses any Azure Monitor Private Links, this can affect the ability to capture telemetry when tyGraph is hosting Application Insights on your behalf.  In order to send telemetry to tyGraph Pages, please ensure that your Private Link access mode has been configured as Open.  Additional details are in Microsoft's documentation.


tyGraph's Commitment to Transparency

We understand as a report owner you are serving a number of stakeholders, some of which may be analyts who demand accuracy and the business who need to tell an accurate story. Once you've completed your due diligence around data validation its important to move forward with confidence to realize the value of the tyGraph Insights. 


We hope that the transparency in how we collect and calculate data gives you confidence to affect meaningful change in your organization.


"After many discussions and tests we can now report that the inconsistencies in the numbers (comparing TyGraph Pages and SharePoint SiteAnalytics) are caused by SharePoint Online. We had called the pages using a script and compared the numbers. The numbers from TyGraph Pages were correct in the tests." ~tyGraph Customer