With tyGraph Pages, we have enabled UTM campaign tracking for some scenarios. While tyGraph Pages is not an E-mail campaign tool itself, it has the ability to track parameters you might use in your own third-party or custom tool. E-mail tracking will require you to make changes to your E-mail templates. Campaign tracking is intended for internal use to your company as it cannot track activity with external users (for example sending out a digest of news articles).
What can tyGraph Pages track?
With tyGraph Pages, we support the following tracking scenarios:
- Tracking of E-mail links using UTM parameters that link back to SharePoint page URLs (such as pages or articles)
- E-mail open tracking using a tracking pixel
Implementing link tracking in E-mails for SharePoint Pages
For any links that you would like to track inside of an E-mail, you may include any of the following four parameters at the end of the links URL:
- utm_campaign
- utm_source
- utm_medium
- utm_term
We recommend at the minimum using utm_campaign to track the E-mail campaign.
Implementing E-mail open tracking
You can track E-mail open by embedding an image in your E-mail template. Use the same parameters as above to relate the E-mail open with the click. Append the parameters to the following URL an include in an image tag:
https://tygraphpagestrack.azurewebsites.net/api/track
For example, to track campaign UVI064, you would include the following HTML in your E-mail template:
<img src="https://tygraphpagestrack.azurewebsites.net/api/track?utm_campaign=UVI064&tenantId=00000000-0000-0000-0000-0000000000000" />
In addition to the required tenantId parameter, you may also include any other parameters that you would like to track as well with the tracking pixel.
Note: tracking pixels only will work if the user opts to show images in the E-mail. Many E-mail programs have anti-spam options that disable images by default.
Reporting on E-mail tracking
Reporting on E-mail tracking will appear in tyGraph Pages in the Campaign Analysis report. 