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E-mail Campaign Tracking with tyGraph Pages

With tyGraph Pages, we have enabled UTM campaign tracking for some scenarios.  While tyGraph Pages is not an E-mail campaign tool itself, it can track parameters you might use in your own third-party or custom tool.  E-mail tracking will require you to make changes to your E-mail templates.  Campaign tracking is intended for internal use to your company as it cannot track activity with external users (for example, sending out a digest of news articles).

What can tyGraph Pages track?

With tyGraph Pages, we support the following tracking scenarios:

  • Tracking of E-mail links using UTM parameters that link back to SharePoint page URLs (such as pages or articles)
  • E-mail open tracking using a tracking pixel

Implementing link tracking in E-mails for SharePoint Pages

For any links that you would like to track inside of an E-mail, you may include any of the following four parameters at the end of the link URL:

  • utm_campaign - free-form text of the name of the campaign that the visitor engaged with 
  • utm_source - free-form text that tells you the source of the link: yammer, teams, email, LinkedIn
  • utm_medium - free-form text that identifies the advertising or marketing medium used to drive traffic to your site: banner, social, paid_press_release, etc
  • utm_term - identifies the search term(s) used for this campaign: company_holidays, new_product_launch, slt_memo, etc
  • & - used as a URL parameter delimiter and denotes that another parameter will follow
  • ? - used in URLs to signal that a string of parameters will follow. Only one of these can exist in a URL

At the minimum, we recommend using utm_campaign to track the E-mail campaign.

For example,

Implementing E-mail open tracking

You can track E-mail open by embedding an image in your E-mail template.  Use the same parameters as above to relate the E-mail open with the click.  Append the parameters to the following URL an include in an image tag:

For example, to track campaign UVI064, you would include the following HTML in your E-mail template:

<img src="" />

In addition to the required tenantId parameter, you may also include any other parameters that you would like to track as well with the tracking pixel.

Note: Tracking pixels will only work if the user opts to show images in the e-mail.  Many E-mail programs have anti-spam options that disable images by default.

Reporting on E-mail tracking

Reporting on E-mail tracking will appear in tyGraph Pages in the Campaign Analysis report.