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E-mail Campaign Tracking with tyGraph Pages

With tyGraph Pages, we have enabled UTM campaign tracking for some scenarios.  While tyGraph Pages is not an E-mail campaign tool itself, it has the ability to track parameters you might use in your own third-party or custom tool.  E-mail tracking will require you to make changes to your E-mail templates.  Campaign tracking is intended for internal use to your company as it cannot track activity with external users (for example sending out a digest of news articles).

What can tyGraph Pages track?

With tyGraph Pages, we support the following tracking scenarios:

  • Tracking of E-mail links using UTM parameters that link back to SharePoint page URLs (such as pages or articles)
  • E-mail open tracking using a tracking pixel

Implementing link tracking in E-mails for SharePoint Pages

For any links that you would like to track inside of an E-mail, you may include any of the following four parameters at the end of the links URL:

  • utm_campaign
  • utm_source
  • utm_medium
  • utm_term

We recommend at the minimum using utm_campaign to track the E-mail campaign.

Implementing E-mail open tracking

You can track E-mail open by embedding an image in your E-mail template.  Use the same parameters as above to relate the E-mail open with the click.  Append the parameters to the following URL an include in an image tag:


For example, to track campaign UVI064, you would include the following HTML in your E-mail template:

<img src="https://tygraphpagestrack.azurewebsites.net/api/track?utm_campaign=UVI064&tenantId=00000000-0000-0000-0000-0000000000000" />

In addition to the required tenantId parameter, you may also include any other parameters that you would like to track as well with the tracking pixel.

Note: tracking pixels only will work if the user opts to show images in the E-mail.  Many E-mail programs have anti-spam options that disable images by default.

Reporting on E-mail tracking

Reporting on E-mail tracking will appear in tyGraph Pages in the Campaign Analysis report.