E-mail Campaign Tracking with tyGraph Pages

With tyGraph Pages, we have enabled UTM campaign tracking for some scenarios.  While tyGraph Pages is not an E-mail campaign tool itself, it can track parameters you might use in your own third-party or custom tool.  E-mail tracking will require you to make changes to your E-mail templates.  Campaign tracking is intended for internal use to your company as it cannot track activity with external users (for example, sending out a digest of news articles).

What can tyGraph Pages track?

With tyGraph Pages, we support the following tracking scenarios:

• Tracking of E-mail links using UTM parameters that link back to SharePoint page URLs (such as pages or articles)

Implementing link tracking in E-mails for SharePoint Pages

For any links that you would like to track inside of an E-mail, you may include any of the following four parameters at the end of the link URL:

utm_campaign - free-form text of the name of the campaign that the visitor engaged with  utm_source - free-form text that tells you the source of the link: yammer, teams, email, LinkedIn utm_medium - free-form text that identifies the advertising or marketing medium used to drive traffic to your site: banner, social, paid_press_release, etc utm_term - identifies the search term(s) used for this campaign: company_holidays, new_product_launch, slt_memo, etc & - used as a URL parameter delimiter and denotes that another parameter will follow ? - used in URLs to signal that a string of parameters will follow. Only one of these can exist in a URL

At the minimum, we recommend using utm_campaign to track the E-mail campaign.

For example,
https://support.tygraph.com/support/solutions/articles/67000690955-e-mail-campaign-tracking-with-tygraph-pages?utm_campaign=UTM_support_post&utm_source=email