Just a little article to keep straight our repeatable measures and their terms.
TABLE OF CONTENTS
- Period Over Period (PoP%)
- General Change (% Change)
- Month Over Month
- First vs Last Full Month
- Year Over Year
Period Over Period (PoP%)
The change from the current report period to the one behind it. See here for details.
General Change (% Change)
The change within the report period. Also referred to as % change in pop ups. See here for details.
Month Over Month
Compares the last full month in range with the Month immediately before it.
First vs Last Full Month
Compares first and last full month in context.
Year Over Year
Compares current years data against previous years data regardless if the current year is completed.