Are these numbers good? At tyGraph we are working on more features to provide you in context and AI driven benchmarking. But in the meantime there are plenty of principles you can apply today.
Below are some of those principles:
|Average Time on Page||Less than 30 seconds||2 minutes||4 minutes+|
|Average Session Duration||Less than 2 minutes||8 minutes||11 minutes+|
|Scroll %||Less than 50%||83%||90%+|
|Searches With Clicks %||Less than 15%||25%||30%+|
|Searches With No Results||Less than 2%||5%||8%+|