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tyGraph for Yammer - Product Guide

Overview

This is a summary of all tooltips on the latest tyGraph for Yammer report. All tooltip items are brief descriptions of the visual and calculation, limited to 250 characters. For additional information you can visit our support page, http://support.tygraph.com/

 

TABLE OF CONTENTS


 Universal Items – Toolbar

  1. This is a rolling filter that is enabled by default. Use this to select a rolling range of recent dates. You can erase this slicer to select specific dates(below) outside the rolling range. You can glance to the “Report Period" element at anytime to see the overall filter. Select any of your Yammer communities here. To clear the filter, click the tiny eraser that appears when you hover over the visual. Don’t forget, there is a search bar at the top of this visual’s drop-down menu.
  2. Define Engagement Your Way - Choose the activities below to define "Engagement." Any user or community with any one of your selected actions will be counted once as engaged. The non weighted total of all these things will constitute your MAE Score. 
  3. These are optional activities that can be added to the MAE Score. If you are interested in lurker activity you can enable a view and/or download category to counted as engagement. Unique views or downloads assign one action per user per file. 
  4. This page gives you an overview of how your network is performing. The colour and indicator for engaged communities compares the same number from the previous report period. You should always strive to best your engagement from the previous period.
  5. This title will dynamically list all communities that you have currently selected.
  6. Looking for more information? Click here for detailed articles and terms on our website.
  7. Have Questions? Click this button to go to the FAQ Page. You can also hover over the question icons at the top of any visual.
  8. This shows you the report period for the page you are on. This is very important if you have filters applied either from the slicers to the left of this canvas or from the filters panel on the right.


Recent Activity


This page gives you an overview of how your network is performing. The colour and indicator for engaged communities compares the same number from the previous report period. You should always strive to beat your engagement from the previous period.

  1. An engaged community is any community that has had at least one MAE Action for the report period. Each community is counted once regardless of activity thereafter. The indicator & colour compares communities against the previous period.
  2. The total (nominal) communities that have been engaged for the report period. The maximum of the gauge is the total communities on the network.
  3. An engaged community member is any member who has joined a community and has had at least one MAE Action for the report period. Each member is counted once regardless of how many communities they have joined or activity thereafter.
  4. Engaged community members over total members. Where an engaged community member is anyone who has joined a community and has had at least one MAE Action for the report period. The maximum of the gauge is the total users who have joined a community.
  5. A total of all messages and contributors over time. A contributor is unique regardless of how many threads you have selected.
  6. This score rewards users who get responses, likes on their messages, and hold broad connections across the company. Influencer Score = ([ContributionPoints] + [ImpactPoints] + [BreadthPoints]) *[ReachPoints] /100.  For details see our support article.
  7. This is a list of your communities sorted by MAE Score. MAE Score is a non weighted total of your selected actions in the MAE Score Metrics Filter.
  8. This is a list of users sorted by MAE Score. MAE Score is a non weighted total of your selected actions in the MAE Score Metrics Filter.
  9. A list of all communities created recently.
  10. A list of all members who have recently joined a community.


MAE Score

Use this page to analyze your activity trend. A good MAE Score is one that is increasing or is seasonally higher. If you’re interested in the size of MAE Scores on other networks check out our Yammer Benchmarking report in tyGraph Online.

  1. Total MAE actions taken by date. To see the actions included see the “MAE Score Metrics” filter on the left panel or the table at the bottom of this page. This visual contains a dynamic date axis which can be manipulated in the visual header.
  2. A year over year comparison of your MAE Score. This way you can analyze large shifts in behavior from one year to another or benchmark performance from the same period on a different year. You can also use the dynamic axis to use different periods.
  3. Total MAE Score by community over time. This will show a max of 20 communities at once which can be cleared in the visual filter. You can focus it further in the Community slicer (left edge). This visual contains a dynamic axis in the visual header.
  4. Total MAE Score by day of week compared by the five most recent weeks. This visual contains a dynamic date axis which can be manipulated in the visual header.
  5. MAE actions split by your selected actions. Adjusted Downloads and Views assign one action per user per file ever. These provide a more conservative activity measure for those only interested in measuring the unique users reached.


Community Activity

This page is designed to give you everything you need to know about a community at glance. Filter to a community on the right to dial-in to a community of interest. Or drill through to this page from other places in the report.

  1. This highlights threads that were the most impactful.  The visual is sorted by thread impact by default but we encourage you to try sorting by other attributes that interest you. Thread Impact = ([Thread Responses]+[Likes]+[Seen By])*[Message Contributors]/100
  2. By default, this lists community members and the number of communities they administrate. When you filter this report page to a community this becomes an exportable list of community members and an indication who are admins.
  3. Community membership is compared each time we collect data. We populate this going forward from the date tyGraph is first enabled. For data before this moment community members will be listed as joining the date the community was created.
  4. Total messages. A message is any text that is posted in Yammer. This includes initiating messages (Threads) and subsequent responses. This model can also show types of messages, including announcements, praises, and mobile messages.
  5. A total of all messages that were the initiating content of a conversation. Responses is messages – threads. If you prefer to analyze responses, you can find a “Thread Responses” measure in the Metrics table (editing mode)
  6. The average length of time between each message (thread or response) in the community or thread.
  7. The number of users who have joined a community or the community you have listed at some point in the report period. You can select this to get a detailed list.
  8. The percentage of responses where the user who responded was not @mentioned in the conversation. This demonstrates the value of a community or network by counting cases where a user serendipitously found a conversation and contributed.
  9. The average number of responses for every thread.
  10. Engaged members in a community /community members. Engaged community members and community members are unique. Each person can only be counted once.
  11. See your most used of topics. Topics are counted per thread not for responses. If a topic is mentioned in a response it is attributed to the initiating message (thread). Check out the Topic Analysis page for details or select a topic of interest.
  12. Average sentiment score out of zero to one. The dark line is the average sentiment score from the previous period.
  13. The percentage change in sentiment from the previous report period to the current one.
  14. The peak time (UTC) for MAE Score activities.
  15. The peak day of the week for MAE Score activities.
  16. Identify the most influential people within the community. The nominal value is less important than the ranking. For details on the influencer score calculation see the full article and video on our support site.
  17. The top two types of content for your community. Click here to see details on which documents are being consumed.
  18. A simple list of total messages by each user. Try selecting a user of interest and the report will cross filter to show you threads, file views, and statistics of conversations that person has participated in.

 

 

 


Community Health

This page is designed to provide the information you need to prune Yammer communities. Too many communities can dilute your audience’s attention. The right half allows you to filter to communities that have not had a message for a certain period.

  1. Total communities and engaged communities stacked beside each other. Ideally all communities will have activity, so the teal and blue portions are the same size. You can spot community dilution if the percentage of engaged communities are decreasing.
  2. Total messages per community. Generally, you want to avoid super communities that dominate the top of the list with nothing happening in other communities beneath.
  3. The proportion of public communities and your organizations affinity for working out loud. Generally, you want a good portion of your communities to be public (60%-80%).
  4. Many people watch the average communities that users engage in. Your audience only has so much attention, so communities must be balanced to provide lively discussion without deviating from a meaningful purpose.
  5. Click one of the date ranges to filter the Community Inactivity List below.
  6. If you’re removing communities that have no messages, often people want to leave out communities that were created in the last few months that may not have found their purpose yet. Use this filter to choose your community create date cutoff.
  7. This is a list of all communities that have not had a message for the period that you’ve selected. For example, select all communities that have not had a message in “Over 1 Year Ago” and then use the settings URL to take you straight to the settings page in Yammer.


The Network

This page gives you a view into Yammer activity across the network. A good measure to pay attention to is the registered members over time. This is often seen as a baseline for the number of users on your network.  

  1. Total reads recorded for users each day in the report period.
  2. The percent change in reads from the previous report period to the current one.
  3. The total number of unique users reading content at any point in the report period.
  4. The percent change in unique readers from the previous report period to the current one.
  5. The total users who have had days where their only action was reading threads.
  6. Total unique users who’s only action in Yammer for the report period was reads.
  7. Total reads made by organizational hierarchy. This visual contains a dynamic hierarchy which allows you to hover at the top of the card and navigate up and down through your org structure.
  8. Total unique readers compared with engaged members. This gives you an idea of the portion of purely passive users within each org unit. This visual contains a dynamic hierarchy which allows you to navigate up and down through your org structure.
  9. Most users spend some days taking only passive actions and reading content on the Yammer platform. This counts the number of days each user has only been reading. The percentage is reading days over all days they are on the platform.
  10. Total user daily logins per platform. For example, if I work from the web client all day but check a single message on my iphone I will still get 1 Web and 1 Mobile for the day.
  11. Total users on the network evaluated for each time period shown on the visual. A registered member is any user who had been activated in Yammer was not suspended or deleted for the datapoint timeframe.
  12. The three tiers of user adoption (Passive, Lurking, Engagement) plotted over time for the network. These are not mutually exclusive, so an engaged user likely has reads and lurking as well.
  13. An organizational listing of the three pillars of Yammer activity, Reads, Likes, and Posts. This visual contains a dynamic org hierarchy. You can use the up and down arrows that appear at the top to move within this hierarchy.

 


Content Consumption

This provides a detailed view on file activities in Yammer

  1. The total number of files uploaded to Yammer.
  2. The total number of file views recorded against files.
  3. The unique number of files that have been viewed for the report selection.
  4. The total number of file download activities recorded for the report selection.
  5. The unique number of files that have been downloaded for the report selection.
  6. The Hour (UTC) with the most file views. Click here to go see the exact trend on the MAE Score page.
  7. The day of the week with the most file views. Click here to go see the exact trend on the MAE Score page.
  8. File Uploads by content type. Has a dynamic hierarchy so you can click the two down arrows to see uploads by community name and then the user hierarchy.
  9. File views (unique) by file. Also has a dynamic hierarchy so you can click within the visual to see file views by Community Name, or file type.
  10. Users ranked by lurking days. Lurking days are days with file views or downloads, but no MAE Score actions. Lurking Days % is lurking days divided by days the user was active on the platform.
  11. A list of popular conversations with file attachments. This is very good for finding threads with certain content. For example cross filtering to videos in content type above.
  12. Total file views by community and dynamic user org hierarchy.
  13. Unique file viewers by user org hierarchy.


Topic Analysis

Your all in one place to monitor hashtags (topics) and analyze their effectiveness for driving engagement. We report on topics at a Thread level. What this means is that the thread initiator gets credit for any topics used in their thread.

  1. The total unique number of topics used in your report period.
  2. The total unique users that are following a topic(s) in your report period.
  3. Topics with many mentions help you identify the popularity of a subject. Topics with many likes are generally associated with positive conversations. Selecting a row in this table is a great way to cross filter this report to a topic of interest.
  4. The client used to post the thread containing topic(s). Either select the mobile slice of the donut to focus on your mobile users or keep an eye on the percentage of messages posted from mobile devices while you select topics or threads.
  5. Your top five trending topics compared over time. This visual contains a dynamic axis which allows you to change the aggregation of the x axis.
  6. The communities by topic usage. If you want to look for the best topic to use to engage a target community, use the community name slicer to the left of the canvas.
  7. Analyze all your topics over time to compare the progress of given campaigns across communities, regions, or organizational units.
  8. This table is great to look for examples of the most impactful, liked or responded to threads that contain your topic of interest. Inversely you can choose the most impactful thread and see what topics where used in it.

 


Keyword Analysis

This report lists a count of every word used in a recent time frame. This report is very powerful and allows you to search or discover what keywords are being used around the network, or who is driving conversations.

  1. The percentage change in sentiment from the previous report period to the current period.
  2. A comparison of the average sentiment for the report period against the average sentiment for the previous report period. See the sentiment tracking page for details on sentiment analysis.
  3. A simple description of sentiment for the selected keyword.
  4. Total unique messages containing the given keyword.
  5. Messages with the given keyword by community. This contains a dynamic hierarchy allowing you to chose further between: Community Name, Keyword, or Org Hierarchy (User).
  6. Summary of message types containing the given keyword.
  7. A word cloud of total of keywords used in messages.
  8. A list of most impactful conversations containing the given keyword.
  9. Trend of Keywords by date. This contains a dynamic axis (hierarchy arrows at the top) allowing you to select the aggregation you prefer.

 


Community Network

  1. Summary statistics on each community. Feel free to click a community in this chart to look at the communication flow within contributors of that community.
  2. See how information flows within your network or communities. Sometimes called The Hidden Org Chart. Be sure to look out our support site article outlining common scenarios.

 


Sentiment Tracking

  1. A description of how your average sentiment is compared to our customer base.
  2. Average sentiment for messages within for the report period.
  3. The percentage change in sentiment score between the previous report period and the current one.
  4. The average sentiment score for each community. Be sure to observe the sample size (messages) before making any decisions. Communities with smaller message volume are often subject to higher volatility in sentiment.
  5. See what influences sentiment to increase or decrease.
  6. Average sentiment over time. This contains a dynamic date axis allowing you to aggregate this trend to fit your business requirement.


Thread Watch

This provides a detailed view on file activities in Yammer

  1. This is a list of threads sorted by the most of responses in the last 24 hours. This is a great list to watch to see if a certain thread has become recently popular.

This matters a great deal in service communities where users either post questions or where threads are deliberately moderated by communications staff. If you run a help desk community, you’ll want to filter your community and keep this gauge pinned to 100%

  1. This percentage of threads with a response to them. The indicator & colour compares threads with responses from this period against the previous period.
  2. This percentage change of average days to respond. The indicator & colour compares the average from this period against the previous period.
  3. Total threads with responses compared to all threads for the period. It is important to have this visual pinned to the full value for communities if you have a service goal to leave no threads unanswered.
  4. Average days to respond over the average for all communities in the network. You should always strive to have a better response time than the company average. The target goal line is to have a faster response time than the previous period.
  5. Organizations use this to find posts they’ve missed especially in support style communities. Select yes in the “recommended for review” filter to highlight conversations with low sentiment, no reply and higher than avg. seen by for that community.

 


Thread Benchmark

Was this thread good or bad? This report evaluates a thread’s performance based on it’s ability to reach users and/or drive interaction. This page can be filtered to a thread manually or used as a drill through from any other page analyzing threads.

  1. An overview of the threads basic statistics.
  2. The success of the thread at reaching a broad audience. Seen by, likes, and users liking are all light forms of engagement with content. If your goal is to push a message you want to perform well here.
  3. This evaluates the ability for your thread to motivate users to engage with your content. Replying, mentioning other users, and participating with many other users requires a higher level of engagement by your audience than on the left.
  4. Most recent seen by of the selected conversation, compared with the community average seen by (blue bar) and company average seen by (orange).
  5. The highest seen by for conversations across the organization.
  6. The highest seen by for a conversation in the same community as the selected thread.
  7. Number of likes of the selected conversation, compared with the community average likes (blue bar) and company average likes (orange).
  8. The highest likes for conversations across the organization.
  9. The highest likes for a conversation in the same community as the selected thread.
  10. Number of unique likers of the selected conversation, compared with the community average likers (blue bar) and company average likers (orange).
  11. The highest unique likers on a conversation across the organization.
  12. The highest unique likers on a conversation in the same community as the selected thread.
  13. Number of responses for the selected conversation, compared with the community average responses (blue bar) and company average responses (orange).
  14. The highest responses on a conversation across the organization.
  15. The highest responses on a conversation in the same community as the selected thread.
  16. Total user mentions for the selected conversation, compared with the community average user mentions (blue bar) and company average user mentions (orange).
  17. The highest user mentions on a conversation across the organization.
  18. The highest user mentions on a conversation in the same community as the selected thread.
  19. Total unique contributors (users who messaged) for the selected conversation, compared with the community average contributors (blue bar) and company average contributors (orange).
  20. The highest unique contributors (users who messaged) on a conversation across the organization.
  21. The highest unique contributors (users who messaged) on a conversation in the same community as the selected thread.